Content writing or copywriting in the digital marketing space has become even more important now than it has ever before. Google is paying closer and closer attention to the type of content you post, so it’s important to keep these powerful pointers in mind when writing content for your clients.
All content, be it written or video, is about strategy. Copywriters produce copy in order to add value to their audiences, but it is also about adding value to the business he or she is promoting.
Here are our top five powerful points to help your clients produce better quality content.
- Consistent Communication
The tone must relate to your client’s brand and its offering. That’s why the first thing you need to do is establish who your client is and what their core values are. Only then can you commission a digital copywriter to add content.
Whatever the style, ensure that the message remains consistent throughout; that is, throughout all content such as blogs, the website and emailers, ads, etc.
- Know Your Client’s Audience
As with the first point, the style and the tone are interlinked here. Your client’s brand would generally want to find suitable customers who would share in its ethos. Therefore, it is important to respect the audience and pay attention to the copy’s register so that your client’s audience stays on the page.
If you’re decided that the style should be academic, then it must remain so throughout. The content too ought to be in accordance with the initial tone selected.
- Understand The Platforms In Which You Operate
The content you produce for your client’s website or blogs is dependent upon the platform in which the content is posted. A blog post and a press release are platforms of communication, but are completely different and require different styles of pen.
If your client’s brand is well-suited to conversational posts, then Facebook might work really well to engage its audience and draw in leads. It really depends on the style and values of your clients. As mentioned earlier, define the nature of your client before you begin a campaign of content writing.
- Respect The Time Of The Audience
It may seem contrary to popular desire, but writing long tales, no matter how Tarantino-like you may be or want to be, will not work on digital marketing platforms—the point here is the point. Get to it, fast.
Tell your audience why they are there and as quickly as you can, or you can end up with a frustrated reader. If you are honest from the beginning and they still intend reading, then you know you’re writing successfully.
- Calls To Action
Before you begin writing content, you must decide from the beginning what your aim is. There needs to be a reason why you are writing what you are writing. Keeping the real reason in mind helps you to curve the writing in the right direction so that when it comes to ask your reader to do something, they won’t be too shocked or irritated.
It is absolutely vital to align content to a goal and keep the Call To Action in mind so that the likelihood of receiving a conversion will be high.